Normexus Brand Manual
Normexus

Normexus Brand Manual

Guidelines for consistent use of the Normexus identity across all channels, materials, and platforms.

Internal · Partners · Vendors

1. Logo Versions

The Normexus logo is an interlocking "N" mark inside a circular container. The two strokes represent integration (two norms converging) and continuous improvement (diagonal forward motion).

Icon Only

Full color icon
Full Color
SVG PNG
White icon
White
SVG PNG
Black icon
Black
SVG PNG

Horizontal Lockup (Logo + Brand Name)

Horizontal full color
Full Color
SVG PNG
Horizontal white
White
SVG PNG
Horizontal black
Black
SVG PNG

Stacked Lockup (Logo + Brand Name Below)

Stacked full color
Full Color
SVG PNG
Stacked white
White
SVG PNG
Stacked black
Black
SVG PNG

2. Corporate Color Palette

Click any HEX code to copy it to clipboard. The primary and accent colors are derived from the logo mark. Extended shades are used across the platform UI.

Primary — Purple (#535486 · Pantone 7673 C)

50
#EEEEF8
100
#DCDCF1
200
#B9B9E4
300
#9697D7
400
#7374C9
500
#535486
600
#43446C
700
#333451
800
#232438
900
#13141F

Accent — Teal (#49C5B1 · Pantone 3258 C)

50
#E9F9F7
100
#C9F0EB
200
#93E1D7
300
#5DD2C3
400
#49C5B1
500
#3BA895
600
#2E8E7B
700
#227461
800
#165A47
900
#0A402D

Semantic

Success
#1E8449
Danger
#A93226
Warning
#F39C12

Neutrals

50
#F8F9FA
100
#EBEDEF
200
#D5D8DC
300
#ABB2B9
400
#AEB6BF
500
#808B96
600
#616A6B
700
#4D5656
800
#2C3E50
900
#53565A

3. Typography

Normexus uses three font families: Geist for the brand name and display headings, Inter for UI and body text, and JetBrains Mono for code and data values.

Brand Name / Display Geist · Bold 700 · -2px tracking
Normexus
Tagline Inter · Regular 400 · +3px tracking · Uppercase
Sistema Integrado de Gestion ISO
Heading H1 Inter · SemiBold 600 · 32px · -0.5px tracking
Gestiona todas tus certificaciones ISO desde un solo lugar
Heading H2 Inter · SemiBold 600 · 24px
Control Documental con Flujos de Aprobacion
Heading H3 Inter · SemiBold 600 · 18px
Deteccion automatica de no conformidades
Body Inter · Regular 400 · 14px · 1.6 line-height
Normexus es una plataforma SaaS para empresas que gestionan multiples certificaciones ISO simultaneamente. En lugar de mantener planillas y repositorios separados por cada norma, Normexus ofrece un motor de cumplimiento unificado donde controles, evidencia y requisitos se comparten entre normas.
Caption Inter · Medium 500 · 12px
Ultima actualizacion: 12 abril 2026 · Version 1.4.0
Code / Data Values JetBrains Mono · Regular 400 · 13px
NC-2026-0047 · Tasa NC: 1.7% · SLA: 30 dias · PDCA: 78/100

4. Text Examples

Real-world examples showing how the brand typography system works together across different content types.

Landing Page Hero
SISTEMA INTEGRADO DE GESTION ISO
Una plataforma. Seis normas. Cero trabajo duplicado.
Gestiona ISO 9001, 14001, 27001, 45001, 50001 y 55001 con controles compartidos, flujos de aprobacion automatizados y analisis de brechas con IA.
Solicitar demo Ver producto
Feature Section
Motor de Cumplimiento
Grupos de equivalencia entre requisitos ISO
Decide que clausulas gestionar de forma unificada o independiente entre normas. Los controles asociados se comparten automaticamente, eliminando auditoria duplicada y reduciendo hasta un 40% el esfuerzo de implementacion multi-norma.
HLS 4.1 → ISO 9001 + ISO 14001 + ISO 27001 · Unificado
Email / Newsletter Header
Normexus
Tu resumen semanal de cumplimiento
Hola Carlos, aqui tienes el estado de tus certificaciones ISO para la semana del 7 al 12 de abril 2026.
87%
Cumplimiento
3
NC Abiertas
5
KPIs en Alerta
Ver dashboard completo
Printed Document Header
Normexus
Sistema Integrado de Gestion
POL-SIG-001 v2.1
Publicado: 12/04/2026
Politica del Sistema Integrado de Gestion
La Direccion General de InnoCorp S.A. establece la presente Politica del Sistema Integrado de Gestion, aplicable a todas las operaciones de diseno, fabricacion y comercializacion de componentes industriales, conforme a los requisitos de ISO 9001:2015, ISO 14001:2015 e ISO 27001:2022.
Business Card (front + back)
Normexus
Sistema Integrado de Gestion ISO
Carlos Mendoza
Director de Tecnologia
carlos@normexus.com
+56 9 8765 4321
normexus.com
Social Media Post (LinkedIn)
Reduce un 40% el esfuerzo de certificacion multi-norma
Controles compartidos entre ISO 9001, 14001 y 27001. Una sola auditoria. Un solo dashboard.
normexus.com
Dashboard KPI Card
Tasa de NC en Produccion
1.7%
▼ 0.6% vs mes anterior
Meta: 1.0%
Cumplimiento ISO 27001
58%
▲ 3% vs mes anterior
Meta: 100%
NPS Clientes Mineros
78pts
▲ 6 pts vs anterior
Meta: 85 pts

5. Clear Space & Minimum Size

Always maintain a protection zone around the logo. No text, graphics, or visual elements may enter this area.

Protection Zone

The clear space equals 25% of the icon height (h/4) on all four sides.

h ÷ 4 h ÷ 4 h ÷ 4 h ÷ 4 Logo with clear space

Minimum Sizes

24 × 24 px
Icon (digital)
40 × 40 px
Recommended min
120 × 32 px
Horizontal (digital)
80 × 96 px
Stacked (digital)

6. Usage Rules

Follow these guidelines to ensure the Normexus identity is applied consistently and correctly.

Do

  • Use on solid, uncluttered backgrounds
  • Maintain the clear space zone at all times
  • Use white version on dark backgrounds (Primary 700+)
  • Use black version for single-color print
  • Scale proportionally (lock aspect ratio)
  • Use horizontal lockup for wide spaces
  • Use stacked lockup for square/vertical spaces
  • Pair with Inter or Geist typography

Don't

  • Rotate, skew, or distort the logo
  • Change individual element colors
  • Add drop shadows, outlines, or gradients
  • Place on busy or low-contrast backgrounds
  • Recreate in a different font
  • Use full-color logo on dark backgrounds
  • Stretch or compress non-proportionally
  • Crop the logo or remove the circular ring
  • Use the tagline without the logo icon
  • Reduce below minimum size

7. Background Pairing

Correct logo version for each background type.

Normexus
Full Color on White
bg: #FFFFFF
Normexus
Full Color on Light Gray
bg: #F8F9FA
Normexus
White on Primary 700
bg: #333451
Normexus
White on Primary 800
bg: #232438
Normexus
White on Accent
bg: #49C5B1
Normexus
White on Black
bg: #1A1A1A

8. Gradient Patterns

Five branded background patterns inspired by the Normexus logo — the diagonal N strokes, the circular ring container, and the convergence of two elements into one. Use for presentations, hero sections, banners, and social media. All are 1920 x 1080 px (full laptop screen).

Diagonal Flow
Diagonal Flow
Two crossing gradient bands on dark ground — echoes the interlocking N strokes. Ideal for hero sections and presentation covers.
Ring Pulse
Ring Pulse
Concentric circles radiating from center with purple/teal glows — the logo ring expanding outward. Great for loading screens, OG images, and feature backgrounds.
Interlocking Mesh
Interlocking Mesh
Light background with subtle diagonal cross-hatch in purple and teal — the N strokes as a repeating textile. Best for documents, email backgrounds, and light UI sections.
Split Convergence
Split Convergence
Two color fields meeting at center with arc accents — the moment two norms converge into one integrated system. Perfect for feature comparisons, before/after, and split-screen layouts.
Aurora Wave
Aurora Wave
Soft flowing wave bands with scattered particles on dark ground — the N strokes reimagined as organic aurora light. Recommended for social media banners, video backgrounds, and ambient dark themes.

9. Font Files

Download the official Normexus font stack. Use these fonts in all brand materials, presentations, and documents to ensure visual consistency.

Download All Fonts (ZIP · 960 KB)

Geist — Display & Brand Name

By Vercel. Used for the brand name, hero headings, and display text. License: SIL Open Font License 1.1.

Normexus
Regular 400 TTF
Normexus
Medium 500 TTF
Normexus
SemiBold 600 TTF
Normexus
Bold 700 TTF

Inter — UI & Body Text

By Rasmus Andersson. The primary text font for headings, body, and labels. License: SIL Open Font License 1.1.

The quick brown fox jumps over the lazy dog
Regular 400 TTF
The quick brown fox jumps over the lazy dog
Medium 500 TTF
The quick brown fox jumps over the lazy dog
SemiBold 600 TTF
The quick brown fox jumps over the lazy dog
Bold 700 TTF

JetBrains Mono — Code & Data Values

By JetBrains. Used for code snippets, KPI values, document codes, and monospaced data. License: SIL Open Font License 1.1.

NC-2026-0047 · 87.3%
Regular 400 TTF
POL-SIG-001 v2.1
Medium 500 TTF

10. Download All Assets

All logo files in vector (SVG) and raster (PNG) formats. SVG is preferred for web and print; PNG for social media and presentations.

Asset Type SVG PNG
Icon — Full Color icon logo-fullcolor.svg logo-fullcolor.png
Icon — White icon logo-white.svg logo-white.png
Icon — Black icon logo-black.svg logo-black.png
Horizontal — Full Color lockup horizontal-fullcolor.svg horizontal-fullcolor.png
Horizontal — White lockup horizontal-white.svg horizontal-white.png
Horizontal — Black lockup horizontal-black.svg horizontal-black.png
Stacked — Full Color lockup stacked-fullcolor.svg stacked-fullcolor.png
Stacked — White lockup stacked-white.svg stacked-white.png
Stacked — Black lockup stacked-black.svg stacked-black.png
Gradient Patterns (1920 x 1080)
Diagonal Flow pattern SVG PNG
Ring Pulse pattern SVG PNG
Interlocking Mesh pattern SVG PNG
Split Convergence pattern SVG PNG
Aurora Wave pattern SVG PNG
Fonts
All Brand Fonts (10 files) zip normexus-brand-fonts.zip (960 KB)
Geist — Regular / Medium / SemiBold / Bold ttf Regular · Medium · SemiBold · Bold
Inter — Regular / Medium / SemiBold / Bold ttf Regular · Medium · SemiBold · Bold
JetBrains Mono — Regular / Medium ttf Regular · Medium